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dwinQ Insight - Social Media Marketing for Events Blog

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Value of dwinQ at Events


dwinQ wins “Best Use of Facebook” Silver Award at EventTech

Whatever Blog Post Photo

Activation with Mosaic on Bud Light’s Whatever, USA cited for ROI and guest experience

24 November 2014 – Las Vegas, Nevada

Facebook releases ads based on bandwidth

You probvably know that Facebook offers the option to target people based on the type of device they use (smart phones, feature phones and tablets), as well as device model and operating system. But did you know you can now target and segment based on network connection type?
If you think about how important bandwidth is to determining the type of creative that a person sees you'll very quickly see the logic in this great new feature.Targeting by mobile network type helps you design creative optimized for any given device and bandwidth speed. The biggest benefit is saving wasted impressions in rural areas with low bandwidth - today a viewer could click on an add in rural New Hampshire and because they have an old 2G connection the ad wouldn't load properly, but it counted as an impression. According to Facebook's PMD lead: "Optimizing the creative — for instance, targeting a video campaign to people with high-speed connections, and swapping in an image or link ad for people with slower connections — means ads can perform more efficiently for the people seeing them."
Paying attention to the details of how people are connecting can also help advertisers craft more compelling localized campaigns. For example, say a device manufacturer in the Philippines is launching a new model designed for first-time smart phone buyers. In order to reach people who may be ready to upgrade their phone, the manufacturer might want to reach an audience of people that use feature phones and also have access to a 3G or 4G network.
Advertisers like Vodafone in India are testing these new targeting capabilities with good early results. “We are excited about the new mobile targeting option on Facebook which allows us sharper targeting to a relevant audience,” says Ronita Mitra, Senior Vice President, Brand Communication, Insights and Online, Vodafone India. “We hope to see more such technology innovations across the industry.”
If you want to get the most effective content for any ad you need to think about user-generated content. It's the most effective and influential from a buying decison perspective. In fact it provides the higest return on investment for marketing dollars if you look at the stats. Give us a call at dwinQ or email if you want to optimize your next event with great Facebook marketing for just a fraaction of the event budget. 

Marketing Data: Every $1.00 spent connecting events socially yields $2.39 increased revenue

Krishna and SJP Cannes 2014

dwinQ has collected data over the past 18 months from 100 events to show brand benefits.  

Is the Facebook Custom Audience the best way to target?

Warrior Dash Native Ad on Facebook resized 600

Facebook recently announced what may be the best way to influence potential buyers. Ever. Data that has shown a recommendation from a friend or family member in your most active of Facebook friends has up to a ten times more powerful impact in influencing your buying decision than a corporate post. The trick for brands is reaching those close friends at scale, with the right message.

Can Experiential Marketing Touch the Consumer & Increase Sales?

Native Advertising through Experiential

Brands are rightly worried about the fast forward button on TiVo and the demise of print ads as attention gets tougher to capture. What’s the anecdote to the short attention span virus?

Tournament of Roses National Championship Party becomes Hyper-Social with dwinQ

BCS Party Heisman Social Media dwinQ resized 600

LASEC uses frictionless social media to share the fun and create native advertising

Los Angeles, CA - The Los Angeles Sports & Entertainment Commission (LASEC) pioneered social sharing at the 2014 Tournament of Roses National Championship Party this year. The LASEC optimized the guest experience by providing frictionless sharing at once-in-a-lifetime experiences with friends and family through dwinQ’s social media operating system for events.

Breaking Good with Facebook Analytics for TV

Breaking Bad Chatter on Facebook resized 600

The second screen phenomenon is growing at an incredible pace thanks to the proliferation of Facebook’s mobile platform. More and more Facebook users are watching their favorite television programs along with their social network. This is either a great opportunity for brands, or a nightmare they don’t understand.

Is Facebook the top spot for influencing car sales?

Facebook Auto impact resized 600

If you could erase images of your competitor from potential customer’s mind and at the same time steer them towards what you wanted them to buy, wouldn’t that be marketing Nirvana? Well that’s exactly what can happen if you use Facebook optimally.

A Social Media Sage’s Seven Surprising prognostications for 2014

Patrick Sweeney dwinQ CEO
    • Yahoo buys SnapChat

    • Facebook stock doubles

    • Native Advertising will be the #1 promotional tool

    • FourSquare has their life support pulled

    • Social Video explodes

    • The Internet of Things and People converges

    • TV Networks leak for social dollars

1.    Yahoo buys SnapChat

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