Brands are rightly worried about the fast forward button on TiVo and the demise of print ads as attention gets tougher to capture. What’s the anecdote to the short attention span virus?
Los Angeles, CA - The Los Angeles Sports & Entertainment Commission (LASEC) pioneered social sharing at the 2014 Tournament of Roses National Championship Party this year. The LASEC optimized the guest experience by providing frictionless sharing at once-in-a-lifetime experiences with friends and family through dwinQ’s social media operating system for events.
The second screen phenomenon is growing at an incredible pace thanks to the proliferation of Facebook’s mobile platform. More and more Facebook users are watching their favorite television programs along with their social network. This is either a great opportunity for brands, or a nightmare they don’t understand.
If you could erase images of your competitor from potential customer’s mind and at the same time steer them towards what you wanted them to buy, wouldn’t that be marketing Nirvana? Well that’s exactly what can happen if you use Facebook optimally.
1. Yahoo buys SnapChat
Since September of this year Facebook has been quietly testing an easier way to watch video shared by friends or posted by brands, without having to touch play or start the video.
11 December 2013, Berlin Germany – Facebook hired dwinQ, the social media operating system for events, to enhance the Hobbit premiere experience for 500 VIP guests and at the same time create viral content on their News Feed. Professional photographers with dwinQ’s patent-pending platform were capturing exciting moments on the red carpet and scanning each RFID-enabled VIP pass so that the professional grade pictures posted in real time to Facebook on the VIP’s News Feed. These pictures were seen by more than 132% of each guest’s friends – a measurable viral impact during the launch given the fact that each guest had on average 240 friends.
Buzzfeed saw referrals from Facebook go up by 855% over the last month. Many people were wondering why. The answer lies in a change to the algorithm that determines what goes up on user’s newsfeed and timelines. Facebook has decided to make links (especially to news sites and items) more heavily weighted in the EdgeRank algorithm. This means more people will see links to news items in their timeline. Brands can use this knowledge to maximize results on Facebook.
dwinQ, the world's first social media operating system for events, activated the Ryan Reed #16 team for Roush Fenway at Charlotte Motor Speedway. The Ryan Reed team, sponsored by American Diabetes Association used radio frequency identification (RFID) chips in guests' VIP pass to create a single-sign-on to social media which extended the on-site expereince over 100 times on Facebook. Guests could wave their VIP pass in front of a fixed photo spot or professional photographer and photos were automatically posted to their Facebook page.
In case you didn't make it to the EventTech conference at the Bellagio last week, this is the first of two talks I gave to a sold out crowd at EventTech - EventMarketer magazine's big fall conference on technology for event marketing.
dwinQ can amplify your brand-sponsored events and bring venues to life like never before.
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